Why the MENA Region and Egypt?

Egypt is uniquely positioned at the crossroads of several major markets, leveraging multilateral and bilateral trade agreements with the U.S., Europe, the Middle East, and African nations. These agreements provide Egyptian-based manufacturers and suppliers with access to an extensive customer base, particularly valuable for the growing swimming pool, spa, and wellness sectors.

With the MENA region’s economic growth expected to remain robust, a heightened focus on enhancing residential, hospitality, and luxury development projects is driving increased demand for high-end swimming pool and spa installations. As the region expands its investment in leisure and wellness facilities, the pool and spa industry has significant opportunities to supply new hotels, resorts, and luxury residential developments with innovative, top-quality products.
Thriving Projects in Egypt and Across Africa
Egypt stands at the forefront of this expansion with a suite of high-profile projects, such as the New Administrative Capital, Alamein City, and Mansoura City, all of which incorporate luxury pools, wellness centers, and outdoor lifestyle features to meet the demands of modern living. These developments reflect a growing trend towards integrating recreational water features and spa facilities as essential elements of urban planning.
Across the African continent, numerous resort and mixed-use developments are adopting similar strategies to attract tourism and enhance quality of life for residents. The surge in construction spending within the MEA region is fueling demand for pool and spa products, equipment, and services across residential, commercial, and government sectors. This regional boom opens doors for pool and spa industry leaders to establish themselves within fast-growing markets, aligning with a vision for wellness-centered, modern urban environments.